Meet the fan where they are,
on your terms
Reach every fan buying tickets today, across marketplaces, mobile apps, and search, while protecting the value of your season ticket base. The most comprehensive, automated distribution platform in live events, built in direct collaboration with rights holders.
of secondary market activity
In annual transactions
sellers on the platform
years of ticketing infrastructure
Open Distribution, in three steps
Automatiq connects to selected inventory through the existing primary relationship and distributes tickets subject to approved rules. The primary platform remains the system of record.
Rights holder & primary partner
You partner with your primary ticketing provider to create tickets and maintain inventory. Nothing changes about how tickets get made.
Primary Marketplace
Your primary marketplace sells directly to fans as it always has, but reaches only a portion of potential demand.
Open Distribution
Automatiq connects to selected inventory through the existing primary relationship and distributes tickets across approved marketplaces, subject to your rules.
The primary relationship does not change
The primary platform remains the system of record. Open Distribution operates as a complementary channel that runs alongside it, not in place of it.
Reach without surrendering control
Open Distribution allows rights holders to maximize reach while gaining insight into end buyer activity and simultaneously maintaining control over inventory distribution and pricing.
For organizations looking to bring distribution in-house, the industry's leading teams and venues have turned to Automatiq. Already powering over 60% of all secondary marketplace activity and over $10B in annual transactions, we built the platform in direct collaboration with rights holders, rich with the real-time analytics needed to make the right decisions.
Reach buyers who don't transact through primary channels
Open Distribution meets fans where they already buy and captures incremental demand, complementing your direct channel. You maintain control with your pricing guardrails and distribution rules applied everywhere, automatically.
- Guardrails and distribution rules enforced across every marketplace
- Reach boosted by Automatiq's unique partner channels
- Shared reporting and controls, complete visibility on every ticket you list in market and every sale you make
Add a yield optimization layer when you're ready
Dynamic pricing automation and dedicated full-service pricing support, from a team that has priced over $1B of inventory.
24/7 automation on your strategies, floors, and ceilings, reacting to market data in real time.
Your strategy, executed by a trusted team. Achieve faster sales with tickets selling 12.6% sooner.
Live in hours, not months
Native integrations eliminate the friction from setup to first sale. A healthy, sustainable secondary strategy isn't built overnight, but it starts today.
Stop choosing between reach and control
Extend your inventory across the channels fans already shop, on rules you set. Live in hours, not months.