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SuiteHop

How SuiteHop expanded inventory and cut five-figure fees with Automatiq

SuiteHop relied on a single marketplace inventory source and was paying the price for it. Automatiq gave them a direct path to more inventory, lower fees, and best-in-class technology.

50%

Marketplace Order Volume

22%

Total Revenue Contribution

$100K+

Projected Annual Savings

Automatiq x SuiteHop
Industry

Premium Ticketing

Challenge

SuiteHop needed more inventory to drive sales and lower fees to stay competitive. Limited to a single marketplace inventory source, they faced higher intermediary costs, exposure risk, and outdated technology, all eating into margins and limiting their ability to grow.

Results

Automatiq now powers 50% of SuiteHop's marketplace order volume and contributes 22% of their total revenue. By removing intermediaries, SuiteHop is saving an estimated $10K per month, projecting over $100K in annual savings.

Key Product

API Inventory Distribution

Automatiq has lived up to everything we hoped for. The technology is best-in-class, the team is incredibly responsive, and the partnership has made our business more efficient and cost-effective.

todd-lindenbaum-img

Todd Lindenbaum Founder and CEO @ SuiteHop

About SuiteHop

SuiteHop is a premium ticketing marketplace specializing in luxury suites, VIP seating, and high-end event experiences. Originally focused on suites, the company has expanded into a wide range of premium inventory including courtside seats, VIP clubs, and exclusive concert experiences.

By combining proprietary inventory from suite owners with marketplace supply, SuiteHop serves the top tier of ticket buyers, including both corporate clients and high-end consumers.

about-suithop-img

The challenge

SuiteHop had built a strong premium ticketing business, but continued growth meant expanding beyond a single marketplace inventory source and reducing the fees that came with it. The further a marketplace sits from the original seller, the more intermediary costs accumulate, and while inventory access was not the main issue, the cost and efficiency of that access was. For a premium ticketing marketplace competing on price and technology, that dependency was eating into margins and limiting their ability to grow.

 

The gaps holding them back were clear:

  • Limited to a single marketplace inventory source, capping their potential for more sales
  • Dependence on one provider, creating significant exposure risk
  • Higher costs from intermediary layers eating into margins
  • Outdated technology falling behind the best in the industry

"By going through Automatiq, we're getting closer to the source and cutting out layers of fees."

The solution

SuiteHop integrated with Automatiq's APIs to expand inventory access, reduce fees, and modernize its technical infrastructure. Because Automatiq sits closer to the originator of the supply than traditional broker networks, the integration meant fewer intermediary layers and lower fees from the start, giving SuiteHop a more direct and cost-effective path to more inventory.

 

Through Automatiq, SuiteHop gained:

  • Access to inventory across a broader range of supply sources
  • Lower costs by cutting out intermediary fees between buyer and seller
  • Competitive pricing that created greater opportunity for sales
  • Best-in-class technology to upgrade their technical foundation

“Automatiq is the best tech our developers have seen in the industry.”

The results

 

→ Live from day one

 

SuiteHop went live immediately, with orders flowing from day one and no gradual onboarding period required. No ramp-up, no delays, just results from the moment the integration launched.

 

→ Driving nearly half of all marketplace orders

 

Automatiq now drives 50% of SuiteHop's total marketplace order volume and contributes 22% of total revenue, quickly establishing itself as a core driver of SuiteHop's business.

 

→ $100K+ in projected annual savings

 

By removing intermediaries and accessing supply closer to the source, SuiteHop is saving an estimated $10K every month, projecting over $100K in annual savings.

 

→ Improved operational efficiency

 

A shared Slack channel enabled real-time communication with faster response times, often within minutes. Questions get answered fully the first time, eliminating the back-and-forth that typically slows teams down.

“We ask once, and the Automatiq team closes the loop. We’re not chasing answers.”

Why Automatiq

SuiteHop chose Automatiq not just for immediate gains, but for long-term alignment: best-in-class technology, strong industry momentum, and a team they trust as a strategic partner in the future of ticketing.

“I view Automatiq as the future of where the business is going."

Looking ahead

SuiteHop continues to deepen its partnership with Automatiq, including deeper integration with resale workflows via Lysted, potential future distribution opportunities, and ongoing optimization of sourcing and economics.

 

Their goal remains clear: stay profitable, dominate a niche, and deliver the best premium ticket buying experience on the market.