SuiteHop

How SuiteHop cut five-figure fees and gained best-in-class tech with Automatiq

SuiteHop was locked into one API provider and paying the price for it. Automatiq changed that: the integration went live immediately and now drives 50% of total marketplace order volume and $10K in monthly fee savings.

$10K+

Monthly Savings

50%

Marketplace Order Volume

22%

Total Revenue Contribution

$30K+

90-Day Savings

Automatiq x SuiteHop
Industry

Premium Ticketing

Challenge

SuiteHop relied on a single API provider for broker inventory. The dependency meant higher intermediary costs, exposure risk, and technology that was falling behind newer solutions.

Results

Automatiq now powers 50% of SuiteHop's marketplace order volume. By removing intermediaries, SuiteHop is saving an estimated $10K per month, totaling $30K to $40K in just 90 days.

Key Product

API Inventory Distribution

Automatiq has lived up to everything we hoped for. The technology is best-in-class, the team is incredibly responsive, and the partnership has made our business more efficient and cost-effective.

todd-lindenbaum-img

Todd Lindenbaum Founder and CEO @ SuiteHop

About SuiteHop

SuiteHop is a premium ticketing marketplace specializing in luxury suites, VIP seating, and high-end event experiences. Originally focused on suites, the company has expanded into a wide range of premium inventory including courtside seats, VIP clubs, and exclusive concert experiences.

By combining proprietary inventory from suite owners with marketplace supply, SuiteHop serves the top tier of ticket buyers, including both corporate clients and high-end consumers.

about-suithop-img

The challenge

Before partnering with Automatiq, SuiteHop relied heavily on a single inventory source with limited options for diversification. While inventory access was not the issue, efficiency, cost structure, and long-term scalability were — and for a premium ticketing marketplace competing on price and technology, that dependency left the business exposed.

 

Operating through a single provider came with real limitations:

  • Limited to one primary API provider for broker inventory
  • Exposure risk from dependency on a single platform
  • Higher costs due to intermediary fees
  • Outdated technology compared to newer solutions

"By going through Automatiq, we're getting closer to the source and cutting out layers of fees."

The solution

SuiteHop integrated with Automatiq's APIs to diversify inventory sourcing and modernize its technical infrastructure. The integration allowed SuiteHop to seamlessly ingest multiple inventory sources and dynamically purchase from whichever source offered the best economics.

 

Through Automatiq, SuiteHop gained:

  • Access to supply closer to the original seller
  • A broader range of inventory sources to reduce single-provider dependency
  • A direct path to inventory that reduced intermediary fees
  • Best-in-class technology to upgrade their technical foundation

“Automatiq is the best tech our developers have seen in the industry.”

The results

 

Live from day one

 

SuiteHop went live immediately, with orders flowing from day one and no gradual onboarding period required.

 

Improved operational efficiency

 

A shared Slack channel enabled real-time communication with faster response times, often within minutes. Questions are answered fully without repeated follow-ups, reducing the need for manual coordination across teams.

 

Driving nearly half of all marketplace orders

 

Automatiq now drives 50% of SuiteHop's total marketplace order volume and contributes 22% of total revenue, quickly establishing itself as a core driver of SuiteHop's business.

 

Five-figure savings

 

By removing intermediaries and accessing supply closer to the source, SuiteHop is saving an estimated $10K every month, adding up to $30K to $40K in just 90 days.

“We ask once, and your team closes the loop. We’re not chasing answers.”

Why Automatiq

SuiteHop chose Automatiq not just for immediate gains, but for long-term alignment: best-in-class technology, strong industry momentum, and a team they trust as a strategic partner in the future of ticketing.

“I view Automatiq as the future of where the business is going."

Looking ahead

SuiteHop continues to deepen its partnership with Automatiq, including deeper integration with resale workflows via Lysted, potential future distribution opportunities, and ongoing optimization of sourcing and economics.

 

Their goal remains clear: stay profitable, dominate a niche, and deliver the best premium ticket buying experience on the market.