How Automatiq became Hellotickets' second-largest supplier in a single year

The challenge

Before partnering with Automatiq, Hellotickets relied heavily on a single inventory provider with limited reach outside New York City. For a platform serving international travelers with high expectations and little tolerance for fulfillment issues, that concentration created real risk.

As Hellotickets scaled into live events, they faced:

The solution

In 2024, Hellotickets partnered with Automatiq to diversify supply and deepen U.S. inventory access.

Automatiq provided:

The results

→ 29% of U.S. business powered by Automatiq

Automatiq became Hellotickets' second-largest supplier within its first year, growing from zero to approximately 29% of U.S. ticket sales. That growth came against the backdrop of a difficult year for inbound U.S. travel, the primary audience Hellotickets serves.

→ From one market to six

Previously concentrated in New York City, Hellotickets has expanded into five additional major U.S. metropolitan markets: Dallas, Houston, Los Angeles, San Francisco, and Miami.

→ Low incident rate and fast support

Hellotickets reports a very low rate of fulfillment issues. When problems do arise, the Automatiq team responds in real time via a shared Slack channel with near-instant response times. 

→ Reduced supplier risk

By diversifying supply across multiple providers, Hellotickets built a more resilient, scalable supply strategy with less dependency on a single provider.

Top performing categories

U.S. sports remain the strongest driver for international travelers visiting North America, with NBA and MLB serving as the top-performing categories. Concert demand trends higher in European markets.

Why Automatiq

Hellotickets chose Automatiq for three reasons: supply depth across major U.S. events, competitive pricing that directly improved conversion rates, and fulfillment reliability that met the high expectations of international travelers.

1. Supply depth 

Automatiq's network gave Hellotickets access to a wide range of sellers and inventory across major U.S. markets, with particularly strong coverage in high-demand NBA cities. This breadth of supply made it possible to source consistent inventory in markets where Hellotickets had previously had little to no presence, opening up major American cities as viable markets for their international customer base.

2. Competitive pricing

Automatiq's fee structure allowed Hellotickets to offer more competitive ticket prices, directly increasing the likelihood of listings being purchased. For a platform competing across global markets and serving price-sensitive international travelers, that edge has a measurable impact on conversion at every stage of the funnel.

3. Reliability and fulfillment

Serving international travelers means fulfillment issues carry higher stakes than in most markets. Hellotickets needed a partner with a consistently low incident rate and fast resolution when problems arise. Automatiq delivered both, with reliable fulfillment performance and real-time support for a customer base that has little margin for error.

The partnership

Automatiq has become a core part of Hellotickets' U.S. supply strategy and continues to grow in importance. The relationship is built not just on performance, but on direct access and collaboration across teams.