Get Started
Talk to an advisor
Get Started
Hellotickets logo

How Hellotickets powered 40% of U.S. ticket sales with Automatiq

Hellotickets built its U.S. ticket business in one city through one supplier. After partnering with Automatiq, they reached six major U.S. markets and now run approximately 40% of their U.S. ticket sales through the platform.

40%

U.S. Ticket Sales

5+

New Markets Added

6+

U.S. Markets Reached

#2

U.S. Supplier Ranking

Automatiq x Hellotickets
Industry

Global Travel Experiences

Challenge

Hellotickets was over-reliant on a single inventory provider with limited U.S. coverage outside New York City. For a platform serving international travelers, that dependency meant pricing risk, geographic limitations, and a fragile supply chain.

Results

Automatiq now drives approximately 40% of Hellotickets' U.S. ticket sales and helped them expand from one core market to six major U.S. cities, while improving pricing competitiveness and reducing supplier concentration risk.

Key Product

API Inventory Distribution

hellotickets.com

“Automatiq has the best technology, strong pricing, and a great team behind it.”

About Hellotickets

Hellotickets is a leading global platform helping customers discover tours, travel experiences, and live events and activities across 15+ countries. Built on the belief that travel experiences and the emotions they inspire result in lives lived more fully, the brand is resolutely focused on the live large experience.

Founded in 2017, Hellotickets primarily serves international travelers, especially European and Latin American visitors to the U.S., connecting them with the world's best experiences wherever they go.

Title

The challenge

Before partnering with Automatiq, Hellotickets relied heavily on a single inventory provider with limited reach outside New York City. For a platform serving international travelers with high expectations and little tolerance for fulfillment issues, that concentration created real risk.

 

As Hellotickets scaled into live events, they faced:

  • Over-reliance on a single inventory provider
  • Limited geographic coverage, heavily concentrated in New York City
  • High stakes for fulfillment with international travelers
  • Difficulty maintaining competitive pricing across suppliers

“We didn’t want to have all our eggs in one basket… a huge chunk of our business was relying on only one provider.”

The solution

In 2024, Hellotickets partnered with Automatiq to diversify supply and deepen U.S. inventory access.

 

Automatiq provided:

  • Access to a broad network of sellers across major U.S. events
  • Strong coverage in high-demand sports markets, especially NBA
  • Competitive pricing to improve marketplace visibility
  • Reliable fulfillment and fast, real-time support

“We heard Automatiq had the best technology, the widest approach to sellers, and really strong fulfillment.”

The results

 

40% of U.S. business powered by Automatiq

 

Automatiq quickly became Hellotickets' second-largest supplier, now driving approximately 40% of their U.S. ticket sales and closing to within approximately 10% of their top provider.

 

From one market to six

 

Previously concentrated in New York City, Hellotickets has expanded into five additional major U.S. markets: Dallas, Houston, Los Angeles, San Francisco, and Miami.

 

Lower fees, higher conversion rates

 

Lower fees enabled more competitive ticket pricing, increasing the likelihood of Hellotickets surfacing as the displayed listing and converting browsers into buyers.

 

Low incident rate and fast support

 

Hellotickets reports a very low rate of fulfillment issues. When problems do arise, the Automatiq team responds in real time via a shared Slack channel with near-instant response times. 

 

Reduced supplier risk

 

By diversifying supply across multiple providers, Hellotickets built a more resilient, scalable supply strategy with less dependency on a single provider.

“Automatiq is our second supplier… and very close to the first one.”

Top performing categories

U.S. sports, especially NBA, remain the strongest driver for international travelers visiting North America. Top performers include the New York Knicks, Brooklyn Nets, and Miami Heat, with MLB serving as a strong secondary category. Concert demand trends higher in European markets.

“We had a strong dependency on NYC. Automatiq helped us expand into other cities with better supply.”

Why Automatiq

Hellotickets chose Automatiq for three reasons: supply depth across major U.S. events, competitive pricing that directly improved conversion rates, and fulfillment reliability that met the high expectations of international travelers.

 

1. Supply depth 

 

Automatiq's network gave Hellotickets access to a wide range of sellers and inventory across major U.S. markets, with particularly strong coverage in high-demand NBA cities. This breadth of supply made it possible to source consistent inventory in markets where Hellotickets had previously had little to no presence, opening up major American cities as viable markets for their international customer base.

 

2. Competitive pricing

 

Automatiq's fee structure allowed Hellotickets to offer more competitive ticket prices, directly increasing the likelihood of their listings being surfaced and purchased. For a platform competing across global markets and serving price-sensitive international travelers, that edge has a measurable impact on conversion at every stage of the funnel.

 

3. Reliability and fulfillment

 

Serving international travelers means fulfillment issues carry higher stakes than in most markets. Hellotickets needed a partner with a consistently low incident rate and fast resolution when problems arise. Automatiq delivered both, with reliable fulfillment performance and real-time support for a customer base that has little margin for error.

"The lower the fees, the lower the prices, and the higher the conversion rate."

The partnership

Automatiq has become a core part of Hellotickets' U.S. supply strategy and continues to grow in importance. The relationship is built not just on performance, but on direct access and collaboration across teams. 

Looking ahead, Hellotickets expects Automatiq to become its leading U.S. supplier.

“I think the trend is for Automatiq to become our number one provider in the U.S.”